How To Choose The Best Mortgage Leads
When it gets to selling mortgage leads, there are a lot of great companies out there for you to study, and a lot of roads to travel down when thinking which lead kind will work best for you. Researching lead companies is an essential aspect when choosing to invest in one, but let’s be clear-cut with one another; we really don’t know what kind of mortgage leads we are receiving until we begin to buy them.
Starting as a loan officer I purchased my leads in bulk, fresh and with a live transfer. I would take $100 of my hard earned money and purchase approximately fifty leads at $2 each. I understand that you receive what you pay for, and my goal was to close two at the most, and at the very least one. Sometimes it performed and sometimes not. The issue was that I had the thought of working harder instead of smarter.
Then I Attempted to buy real time leads, or fresh leads. I would take that same $100 and take roughly three to five fresh leads including purchase leads and refinance leads. I would create a filter in advance: specific to state, type of loan, credit, ltv, loan amount and many more.
Automatically when a lead came in, corresponding to my filter, it would be sent directly to my email account, only about ten minutes old. I experienced success using this method.
The other kind of lead I attempted to try out was the live transfer lead. I understand this to be an amazing concept to increase my methods. Mostly I just sat at my desk, anticipating for the lead company to transfer customers to me by phone. The problem was that there was no assurance that I was there to answer the phone.
If I go away from my desk the message would go to my voice mailbox, or the potential client would hang up. And once more I sensed as though I was working harder instead of working smarter.
Jason Myers is a professional writer and he writes mostly about mortgage and refinance infos. He’s also interested in mortgage financing offers.
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Tags: bad credit, credit, finance, financial, loan, loan refinance, money management, mortgage, mortgage finance, Mortgage loans, mortgage refinance
